Homo Imitans: Reviews and comments

Reviews and comments

A review from The Institute of Internal Communications (UK
Your company needs you…or people very much like you.

Chris Rodgers of Informal Coalitions
Homo Imitans and Viral Change: pass it on

Com2Know (original in Dutch)
Homo Imitans review by Nico Jong
Senior Advisor Communication Research; Ministry of Health, Welfare and Sport
The Hague, The Netherlands

“Cultures are not created by training"

“Peer to peer influence is greater than hierarchical influence”.
“Youth to youth, grannies to grannies“.

“Organizational and societal change follow the same rules: behaviours, influence and imitation, social networks“

“Small set of non negotiable behaviours x small number of highly influent, highly connected people x informal networks = Viral Change™ “

“If you are in a leadership position, you are in the social infections business not in the broadcasting business“

“Success is as internal epidemic of (pick your goal)“

“Behaviours create culture, not the other way around. Change behaviours, get culture“

“Behaviours can’t be taught; they spread by social copying and imitation. Above all, they hate powerpoints“

“The informal social network is the asset“

“Biological infection, idea infection and behavioural infection are remarkably similar"