Table of contents

1 Copy ergo sum (cogito is a bonus)
2 The social life of Homo Imitans
3 A tale of two worlds
4 The five disciplines of Viral Change™
4.1 It’s behaviours!
4.2 Scalable influence
4.3 Informal networks
4.4 Accelerating a new narrative
4.5 Leaders outside the charts
5 Viral Change™ in action
6 The art of social infection
7 Viral Change™ cannot fail (it can also fail)
Annex–The human condition: a guide for the perplexed